Actual-Size TV Comparison
Technology that lets customers visually compare different TV sizes
The experience
We created an interactive experience that transforms how customers choose a television, making better use of retail space and bringing customers closer to the product. Using a tablet and a local network, customers can compare screen sizes, select promotional videos and consult the specifications of available models, making their choice simpler and more informed.
Content management
The system includes a management area that allows the sales team to update videos and television specifications, keeping content relevant and accessible.
Where it started
Hisense pioneered the use of this solution in Portugal, taking the first step in a project with the potential to reach more stores and evolve with new features.